For as long as I can remember there has always been uncertainty and scattered conversations about how the file format extenstion GIF is pronounced. I WIN!!! According to the articles below the creator of the file format intended it to be pronounced it JIF with a soft “G”. Woot! Woot!
https://www.cnn.com/2013/05/22/tech/web/pronounce-gif/index.html
http://bits.blogs.nytimes.com/2013/05/23/battle-over-gif-pronunciation-erupts